If Kroger Food Stores advertises 2-liter bottles of Pepsi for 89 cents to generate store traffic that will purchase other items at regular prices, the grocer is using
A)reference pricing.
B)a price leader.
C)special-event pricing.
D)comparison discounting.
E)professional pricing.

Question

Quizplus · Accepted Answer

The grocer is using a price leader strategy, where a product is sold at a low price to attract customers into the store with the expectation that they will purchase additional items at regular prices.

If Kroger Food Stores Advertises 2-Liter Bottles of Pepsi for 89