A product that has more features than those of its competition, or that is perceived to be of higher quality, warrants using:
A) custom pricing.
B) special-event pricing.
C) premium pricing
D) price lining.
E) bait pricing.

Question

Quizplus · Accepted Answer

Premium pricing is used for products that have more features or are perceived to be of higher quality, allowing them to be sold at a higher price point than the competition.

A Product That Has More Features Than Those of Its