Under Armor is establishing a pricing objective to maintain or increase its product's sales in relation to total industry sales.
A) return on investment
B) survival
C) product quality
D) market share
E) status quo

Question

Quizplus · Accepted Answer

Market share is the pricing objective focused on maintaining or increasing a company's sales relative to the total sales in the industry.

Under Armor Is Establishing a Pricing Objective to Maintain or Increase