If Wrigley set its pricing objective as attaining 38 percent of the chewing gum market, what else would be needed to make this a true pricing objective?
A) Statement of demand elasticity
B) Identification of cost structure
C) Breakeven analysis
D) Identification of a time period for accomplishment
E) Establishment of a subsequent pricing policy

Question

Quizplus · Accepted Answer

A true pricing objective should include a specific time frame within which the objective is to be achieved, making it measurable and actionable.

If Wrigley Set Its Pricing Objective as Attaining 38 Percent