Which of the Following Statements About Non-Price Competition Is False

Which of the following statements about non-price competition is false?

A) Companies that use non-price competition do not need to keep track of their competitor's prices.
B) A company must be able to distinguish its brand through some unique feature in order to successfully engage in non-price competition.
C) A firm using non-price competition can build loyalty to both its company and its products.
D) When using non-price competition, a company should promote the distinguishing characteristics of its brand.
E) Companies that use non-price competition can distinguish their products through promotion and packaging.