Supplier development is synonymous with ___________.
A)supplier selection and evaluation
B)procurement
C)materials management
D)reverse marketing

Question

Quizplus · Accepted Answer

Supplier development is synonymous with reverse marketing, where the buyer helps to improve the supplier's capabilities or operations, often to ensure a more reliable supply chain or better quality products. This contrasts with traditional procurement or selection processes, which focus more on choosing suppliers based on existing capabilities.

Supplier Development Is Synonymous with ___________