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Which Statement About Measuring Customer Service Is True

Question 38

Multiple Choice

Which statement about measuring customer service is true?


A) firms should choose those aspects of customer service that are easiest to measure
B) firms should choose those aspects of customer service that they think are most important
C) firms should use as many customer service measures as they can
D) it is possible for organizations to use only one customer service metric
E) all of the above are false

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