Which of the following situations is likely the most damaging (costly) with respect to a stockout?
A) the customer buys a substitute product that yields a higher profit for the seller
B) the customer buys a substitute product that yields a lower profit for the seller
C) the customer goes to a competitor for a purchase
D) the customer says, "Call me when it's in"

Question

Quizplus · Accepted Answer

When a customer goes to a competitor for a purchase, it not only results in a lost sale but also risks losing the customer permanently to the competitor, which can be the most damaging in terms of long-term revenue and market share.

Which of the Following Situations Is Likely the Most Damaging