Researchers use unstructured or intensive interviews in field research in order to
A) obtain easily tabulated data.
B) obtain closed-ended responses.
C) gain an in-depth understanding of respondent views and beliefs.
D) minimize interviewer bias.

Question

Quizplus · Accepted Answer

Unstructured or intensive interviews are used in field research primarily to gain an in-depth understanding of respondent views and beliefs. These types of interviews allow for open-ended responses that can reveal complex insights, unlike structured interviews that limit responses to predefined options.

Researchers Use Unstructured or Intensive Interviews in Field Research in Order