Researchers primarily use which of the following types of sampling in content analysis?
A) judgmental
B) random
C) quota
D) snowball

Question

Quizplus · Accepted Answer

Random sampling is primarily used in content analysis because it allows for the selection of a representative sample from a larger population, ensuring that every element has an equal chance of being included in the sample. This method helps in minimizing biases and improving the generalizability of the findings.

Researchers Primarily Use Which of the Following Types of Sampling