The general rule is to discontinue a product line when its total profit margin is greater than its avoidable fixed cost.

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The general rule is to discontinue a product line when its total profit margin is less than its avoidable fixed cost. This is because if the profit margin is less than the avoidable fixed cost, it means that the product line is not generating enough profit to cover its fixed costs and is therefore not financially viable.

The General Rule Is to Discontinue a Product Line When