Successful Web sites such as StumbleUpon (www.stumbleupon.com) and Digg (www.digg.com) use ____ by inviting their visitors to vote on recommended Web sites, articles, restaurants, photos, or videos, for example, by submitting links or reviews.
A) herding
B) crowdsourcing
C) outsourcing
D) crowd control

Question

Quizplus · Accepted Answer

Crowdsourcing involves using a large group of individuals (a crowd) to contribute ideas, information, or work towards a particular goal. StumbleUpon and Digg both rely on their visitors to vote and submit links, which is an example of crowdsourcing. A is incorrect because herding typically refers to getting individuals to move in a particular direction or follow a particular path, which is not applicable in this context. C is incorrect because outsourcing typically refers to delegating work or services to a third party, which is not applicable in this context. D is incorrect because crowd control usually refers to managing large crowds to maintain order and safety, which is also not applicable in this context.

Successful Web Sites Such as StumbleUpon (Www