The practice of inferring needs and preferences from a consumer's online behavior and then targeting related advertisements to them is referred to as
A)data mining.
B)behavioral marketing.
C)Internet tracking.
D)targeted selling.

Question

Quizplus · Accepted Answer

This practice is commonly known as behavioral marketing, where data is collected from online behavior and used to target specific advertisements to the individual. Data mining is the process of analyzing large sets of data to extract information, and although it may be part of the process, it is not specifically related to targeted advertising. Internet tracking refers to the collection and storage of browsing data, which can be used for behavioral marketing. Targeted selling is a general term that could refer to any type of marketing strategy that targets specific individuals or groups.

The Practice of Inferring Needs and Preferences from a Consumer's