A firm's incentive to compare marginal revenue and marginal cost is an application of the principle that rational people think at the margin.

Name: A firm's incentive to compare marginal revenue and marginal cost is an application of the principle that rational people think at the margin.
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Comparing marginal revenue and marginal cost is a direct application of thinking at the margin, as it involves evaluating the additional benefits and costs of producing one more unit to make rational decisions.

A Firm's Incentive to Compare Marginal Revenue and Marginal Cost