When a local grocery store offers discount coupons in the Sunday paper it is most likely trying to
A)reduce prices for all customers.
B)encourage literacy.
C)encourage arbitrage.
D)price discriminate.

Question

Quizplus · Accepted Answer

The local grocery store is likely trying to price discriminate by offering discount coupons only to potential customers who are price-sensitive and may not have otherwise shopped at the store. This allows the store to target different groups of consumers with different prices and maximize its profits.

When a Local Grocery Store Offers Discount Coupons in the Sunday