Price discrimination is the business practice of
A)bundling related products to increase total sales.
B)selling the same good at different prices to different customers.
C)pricing above marginal cost.
D)hiring marketing experts to increase consumers' brand loyalty.

Question

Quizplus · Accepted Answer

Price discrimination refers to selling the same product to different customers at different prices. This allows businesses to maximize their profits by charging higher prices to customers who are willing to pay more and offering lower prices to customers who are more price-sensitive. This can be achieved through various methods such as offering discounts to specific groups or charging different prices based on the time of purchase.

Price Discrimination Is the Business Practice of