Television advertisements aired during major sporting events are very expensive. A theory asserting that people buy a product simply because it is advertised would suggest that information on the high cost of advertising
A)enhances the effectiveness of the advertisement.
B)reduces people's willingness to purchase advertised products.
C)is leaked to discredit the firms that spend so much on advertising.
D)reduces the effective staying power of a product.

Question

Quizplus · Accepted Answer

The theory suggests that people are influenced by the fact that a product is advertised, so knowing that companies spend a lot on advertising could enhance the perceived value or effectiveness of the advertisement.

Television Advertisements Aired During Major Sporting Events Are Very Expensive