Advertisements that appear to convey no information at all
A)are usually associated with "infomercials."
B)are useless to consumers but valuable to firms.
C)are useless to firms but valuable to consumers for their entertainment quality alone.
D)may convey information to consumers by providing them with a signal that firms are willing to spend significant amounts of money to advertise.

Question

Quizplus · Accepted Answer

Advertisements that appear to convey no information at all, such as those that focus solely on branding or use humor, may still provide a signal to consumers that the firm is successful and willing to invest in advertising. This can help increase the perceived quality and trustworthiness of the firm and its products, which can ultimately benefit sales.

Advertisements That Appear to Convey No Information at All