Results of the study done by Lee Benham on advertising for eyeglasses would suggest that
A)brand loyalty and market power in the eyeglass market was likely to be more pervasive in states that allowed advertising.
B)eyeglass sales were more profitable in states that allowed advertising.
C)optometrists would not be supportive of advertising restrictions.
D)optometrists would enthusiastically endorse advertising restrictions.

Question

Quizplus · Accepted Answer

Lee Benham's study suggested that advertising restrictions led to higher prices for eyeglasses, which would benefit optometrists by reducing competition. Therefore, optometrists would likely support advertising restrictions.

Results of the Study Done by Lee Benham on Advertising