The primary claim of defenders of advertising is that it
A)conveys information about firm profitability.
B)is psychological rather than informational.
C)enhances the information available to consumers.
D)reduces the elasticity of demand for a firm's product.

Question

Quizplus · Accepted Answer

Defenders of advertising argue that it enhances the information available to consumers. While advertising may have some psychological impact, its primary purpose is to inform consumers about products and services, their features, pricing, and availability. By providing information, advertising allows consumers to make informed choices and can benefit both consumers and firms.

The Primary Claim of Defenders of Advertising Is That It