If Levi Strauss & Co. were to require every retailer that carried its clothing to charge customers $42 for each pair of jeans, Levi Strauss & Co. would be practicing
A)resale price maintenance.
B)fixed retail pricing.
C)tying.
D)cost plus pricing.

Question

Quizplus · Accepted Answer

Resale price maintenance is a pricing strategy in which a manufacturer sets the minimum price at which a retailer can sell its products. Levi Strauss & Co.'s requirement that every retailer charge customers $42 for each pair of jeans would be an example of resale price maintenance.