The practice of selling a product to retailers and requiring the retailers to charge a specific price for the product is called
A)fixed retail pricing.
B)resale price maintenance.
C)cost plus pricing.
D)unfair trade.

Question

Quizplus · Accepted Answer

Resale price maintenance is the practice of setting a specific price for a product that retailers must charge. This is often done by manufacturers or producers of the product to prevent price competition among retailers, and to ensure that the product retains a certain level of perceived value. This practice has been controversial, with some arguing that it limits market competition and consumer choice.

The Practice of Selling a Product to Retailers and Requiring