Budweiser typically purchases several 30 second advertising spots during the Super Bowl at a very high cost. Miller Brewing Co. typically does not advertise during the Super Bowl. Which of the following is correct?
A)Budweiser chooses to signal during the Super Bowl, while Miller Brewing Co. does not.
B)Budweiser chooses to screen during the Super Bowl, while Miller Brewing Co. does not.
C)Miller does not advertise during the Super Bowl because it has a superior product and the audience already knows that.
D)Budweiser's advertisements during the Super Bowl are entertaining but convey no information about the quality of its products.

Question

Quizplus · Accepted Answer

Budweiser chooses to signal during the Super Bowl, which implies that they want to make a statement or communicate their brand message to the large audience watching the game. On the other hand, Miller Brewing Co. chooses not to advertise during the Super Bowl, which may suggest that they have other ways of promoting their brand or do not see the value in investing in such expensive advertising spots.

Budweiser Typically Purchases Several 30 Second Advertising Spots During the Super