Martha routinely has her prescriptions filled at her local SVC pharmacy. Each time that Martha goes to pick up a prescription, there is some problem and Martha has to return to the pharmacy later to get the prescription. Martha finds these return trips very annoying and time-consuming, but continues to request that her doctor send her prescriptions to this pharmacy even though there are several other options in her town. Which of the following is correct?
A)Economists would say that Martha is behaving rationally.
B)Martha's behavior appears to exhibit inertia.
C)Martha's behavior is inconsistent over time.
D)Martha gives too much weight to a small number of vivid observations.

Question

Quizplus · Accepted Answer

Martha's continued use of the same pharmacy despite experiencing the same problem repeatedly suggests that her behavior is exhibiting inertia, meaning that she is resistant to change and continues with her initial choice even when it is not the most optimal. This behavior is not necessarily rational as she is not adapting her behavior to avoid the inconvenience of return trips to the pharmacy. Option A is not correct as although Martha may have reasons for choosing this particular pharmacy, her behavior is not necessarily rational. Option C is also not correct as there is no evidence to suggest inconsistency over time. Option D is not correct as there is no mention of Martha giving too much weight to vivid observations.

Martha Routinely Has Her Prescriptions Filled at Her Local SVC