Your city newspaper publishes a "Best of" poll that lists its readers' favorite restaurants. Mundo Bar and Grill is ranked as the best casual restaurant. Your best friend had dinner at Mundo Bar and Grill last week and commented that the food was mediocre and the service was slow. You decide not to have dinner at Mundo Bar and Grill based on your friend's experience. Your decision illustrates that people
A)are reluctant to change their minds.
B)are overconfident.
C)give too much weight to a small number of vivid observations.
D)are satisficers.

Question

Quizplus · Accepted Answer

The scenario illustrates the availability heuristic, where individuals base their decisions on easily available and memorable information. In this case, the newspaper's "Best of" poll may have influenced the perception of Mundo Bar and Grill's quality, while the friend's negative experience was given more weight in the decision-making process.

Your City Newspaper Publishes a "Best Of" Poll That Lists