Juanita is preparing to study for her economics final exam. She tells her friend that she will be happy if she just gets a B, even though she could likely earn an A if she studied harder. Juanita is what Herbert Simon would call a
A)rational maximizer.
B)satisficer.
C)homo economicus.
D)screener.

Question

Quizplus · Accepted Answer

A satisficer is someone who sets a minimum threshold for what is acceptable and chooses the first option that meets that threshold, rather than maximizing for the optimal outcome. Juanita's statement indicating that she will be happy with a B, even though she could do better, suggests that she is a satisficer rather than a rational maximizer (A) or homo economicus (C). There is no reference to her being a screener, so option D can be ruled out as well.

Juanita Is Preparing to Study for Her Economics Final Exam