A good single measure of performance for a sales force would be the ratio of sales to new customers to total sales.

Question

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The ratio of sales to new customers to total sales is a good measure of performance for a sales force because it shows how effective the sales force is at acquiring new customers. A high ratio indicates that the sales force is doing a good job of finding and converting new customers, while a low ratio indicates that the sales force is not doing as well.

A Good Single Measure of Performance for a Sales Force