Important Considerations for Survey Items Identify the most serious problem when asked to rate comedian John Stewart
On the following semantic differential items:
Liberal __ __ __ __ __ Conservative
Biased __ __ __ __ __ Unbiased
A)ambiguous wording
B)context effects
C)position preference
D)willingness to answer

Question

Quizplus · Accepted Answer

The wording of the survey item itself appears to be clear and unambiguous, and position preference and willingness to answer are not really factors in this specific survey question. However, the semantic differential items themselves may create context effects that influence how people respond. Depending on how respondents interpret the terms "Liberal" and "Conservative," their responses to the question may be influenced by these contextual associations.

Important Considerations for Survey Items Identify the Most Serious Problem