Successful firms realize that each target group requires:
A)a separate promotion mix.
B)online computer advertising.
C)infomercial testimonials.
D)customized legislation and training.

Question

Quizplus · Accepted Answer

Each target group has unique characteristics and preferences, so a separate promotion mix (a combination of advertising, sales promotion, personal selling, and public relations) is needed to effectively communicate with and appeal to each group. Online computer advertising and infomercial testimonials may be components of a promotion mix, but they are not the sole solution for every target group. Customized legislation and training are not related to promotion mix.

Successful Firms Realize That Each Target Group Requires