According to the "Spotlight on Small Business" box in Chapter 16, for small entrepreneurs like Amy Scherber of Amy's Bread in New York, it's best to forget about promotion and focus your efforts on becoming a low-cost producer to compete in a competitive market like breads.

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The "Spotlight on Small Business" box in Chapter 16 actually suggests that small entrepreneurs like Amy Scherber of Amy's Bread in New York should focus on promotion and creating a unique brand rather than simply competing on price as a low-cost producer in a crowded market.

According to the "Spotlight on Small Business" Box in Chapter