Which of the following is the best definition of a qualitative factor?
A) Factors related to product or service quality
B) Factors that cannot be identified in a decision-making process
C) Factors that are not valued in monetary terms
D) Factors that are superior to quantitative factors in decision making

Question

Quizplus · Accepted Answer

A qualitative factor is a non-monetary factor that cannot be measured in numerical or quantitative terms. These factors are often subjective and include things like brand image, customer satisfaction, employee morale, and company culture.

Which of the Following Is the Best Definition of a Qualitative