Internally generated goodwill
A) is not possible.
B) may be capitalized or expensed.
C) is not capitalized.
D) is capitalized but not amortized.

Question

Quizplus · Accepted Answer

Internally generated goodwill is not recognized as an asset and therefore cannot be capitalized on the balance sheet according to accounting standards such as IFRS and GAAP. This is because it is difficult to measure the cost reliably.

Internally Generated Goodwill