Which of the following uses accounting information to determine whether a marketing proposal will be cost effective?
A)Shareholders
B)Marketing managers
C)Creditors
D)Chief Financial Officer

Question

Quizplus · Accepted Answer

Marketing managers use accounting information to determine whether a marketing proposal will be cost-effective. They need to know the expected costs and revenues associated with the proposal to make an informed decision about its potential impact on the company. Shareholders are interested in the overall financial performance of the company, creditors are concerned with the company's ability to repay debts, and the Chief Financial Officer is responsible for overseeing the financial operations of the company, but none of them would typically be the primary decision-makers for a marketing proposal.

Which of the Following Uses Accounting Information to Determine Whether