Sales mix is not important to managers when different products have substantially different contribution margins.

Question

Quizplus · Accepted Answer

Sales mix is still important to managers when different products have substantial differences in contribution margins because it can impact overall profitability and revenue growth. A good sales mix can help maximize profits, while a poor sales mix can lead to stagnant growth or even losses. Therefore, managers need to consider both contribution margins and sales mix when making strategic decisions.

Sales Mix Is Not Important to Managers When Different Products