The customer perspective of the balanced scorecard approach
A) is the most traditional view of the company.
B) evaluates the internal operating processes critical to the success of the organization.
C) evaluates how well the company develops and retains its employees.
D) evaluates the company from the viewpoint of those people who buy its products or services.

Question

Quizplus · Accepted Answer

The customer perspective of the balanced scorecard approach evaluates the company from the viewpoint of those people who buy its products or services. This includes factors like customer satisfaction, loyalty, and retention.

The Customer Perspective of the Balanced Scorecard Approach