In evaluating high-tech projects,
A) only tangible benefits should be considered.
B) only intangible benefits should be considered.
C) both tangible and intangible benefits should be considered.
D) neither tangible nor intangible benefits should be considered.

Question

Quizplus · Accepted Answer

Both tangible and intangible benefits should be considered when evaluating high-tech projects. Tangible benefits include things like cost savings, increased revenue, and improved efficiency, while intangible benefits include things like improved customer satisfaction, brand reputation, and employee morale. To get a full picture of the project's potential impact, both types of benefits should be taken into account.

In Evaluating High-Tech Projects