By ignoring intangible benefits, capital budgeting techniques might incorrectly eliminate projects that could be financially beneficial to the company.

Question

Quizplus · Accepted Answer

Intangible benefits such as brand recognition, employee satisfaction, and customer loyalty may not be easily quantifiable in monetary terms, but they can still provide value to the company in the long run. By ignoring these intangible benefits, capital budgeting techniques may not fully capture the potential benefits of a project and incorrectly eliminate it from consideration.

By Ignoring Intangible Benefits, Capital Budgeting Techniques Might Incorrectly Eliminate