The balanced scorecard measures:
A) only financial information.
B) only nonfinancial information.
C) both financial and nonfinancial information.
D) both external and internal information.

Question

Quizplus · Accepted Answer

The balanced scorecard is a management tool that measures both financial and nonfinancial performance indicators. This includes measures related to customer satisfaction, employee engagement, internal processes, and learning and growth. By considering a range of performance metrics, the balanced scorecard provides a more comprehensive view of an organization's overall health and progress towards its strategic objectives.

The Balanced Scorecard Measures