Provided is a list of important users of accounting information. Also provided are descriptions of a major need for accounting information that may be experienced by the various users. Identify the one user group that is most likely to have the need described. (Choices may be used more than once.)
-The effectiveness of the last advertising campaign.
A)Investors
B)Management
C)Supplier
D)Banker
E)Government
F)Employees
G)Labor Union
H)Investors and Banker
I)Supplier and Banker

Question

Quizplus · Accepted Answer

Management is most likely to have the need for accounting information regarding the effectiveness of the last advertising campaign as they are responsible for making decisions and setting strategies based on financial performance. Investors may also have an interest in this information, but it would not be their primary need. Suppliers, employees, labor unions, and governments would not typically have a need for this type of specific financial information. While bankers may have an interest in financial performance, their need would likely be more focused on the overall financial health and creditworthiness of the company rather than on the effectiveness of a specific advertising campaign.

Provided Is a List of Important Users of Accounting Information