When a new company is acquired, which of these intangible assets, unrecorded on the acquired company's books, might be recorded in addition to goodwill?
A) A brand name.
B) A patent.
C) A customer list.
D) All of these answer choices are correct.

Question

Quizplus · Accepted Answer

All three choices are examples of intangible assets that might be recorded on the acquiring company's books in addition to goodwill. A brand name is the recognizable identity of a company, a patent provides legal protection for a product or process, and a customer list represents potential future revenue streams. These assets may have value that is not reflected on the acquired company's balance sheet and can contribute to the overall value of the acquisition.

When a New Company Is Acquired, Which of These Intangible