Mr.White is a detergent brand.The brand is owned by Unitech,a company that produces consumer products.Unitech uses the same brand for a new kitchen utensil that the company is launching.Identify the product-line expansion method used in this case.
A) brand extension
B) brand stretching
C) line filling
D) line extension
E) line stretching

Question

Quizplus · Accepted Answer

A)Brand extension refers to using the brand of existing products on products in a new category. The company is using brand extension in this case.
B)Brand extension refers to using the brand of existing products on products in a new category. The company is using brand extension in this case.
C)Brand extension refers to using the brand of existing products on products in a new category. The company is using brand extension in this case.
D)Brand extension refers to using the brand of existing products on products in a new category. The company is using brand extension in this case.
E)Brand extension refers to using the brand of existing products on products in a new category. The company is using brand extension in this case.

MrWhite Is a Detergent Brand