________ is a product development stage in which a product is sold on a limited basis to gauge its market appeal.
A) Business analysis
B) Test marketing
C) Crowdsourcing
D) Prototyping
E) Commercialization

Question

Quizplus · Accepted Answer

A)During test marketing, a firm introduces the product in selected markets and monitors consumer reactions. It is a product development stage in which a product is sold on a limited basis to gauge its market appeal.
B)During test marketing, a firm introduces the product in selected markets and monitors consumer reactions. It is a product development stage in which a product is sold on a limited basis to gauge its market appeal.
C)During test marketing, a firm introduces the product in selected markets and monitors consumer reactions. It is a product development stage in which a product is sold on a limited basis to gauge its market appeal.
D)During test marketing, a firm introduces the product in selected markets and monitors consumer reactions. It is a product development stage in which a product is sold on a limited basis to gauge its market appeal.
E)During test marketing, a firm introduces the product in selected markets and monitors consumer reactions. It is a product development stage in which a product is sold on a limited basis to gauge its market appeal.

________ Is a Product Development Stage in Which a Product