Which of the following is true about the elements of marketing mix?
A) A firm's marketing mix consists of the combination of print, broadcast, online, and other media to be used in the promotion campaign.
B) Retailers sell to other companies, whereas wholesalers sell to individual consumers.
C) Customer communication consists of the organized network of firms and systems that move goods and services from the producer to the customer.
D) Channel decisions are independent of everything else in the marketing mix.
E) Price elasticity is a measure of how sensitive customers are to changes in price.

Question

Quizplus · Accepted Answer

E) Products exhibit different levels of price elasticity, which is a measure of how sensitive customers are to changes in price.

Which of the Following Is True About the Elements of Marketing