For which pair of firms would a merger be horizontal?
A) Avis Rentals and United Airlines
B) Rawlings and Nike
C) Barnes and Noble and Wordsworth Booksellers
D) Starbucks and Baskin and Robbins
E) Samuel Adams and Samsonite

Question

Quizplus · Accepted Answer

A horizontal merger occurs between companies that operate in the same industry. Barnes and Noble and Wordsworth Booksellers are both in the book retail industry.

For Which Pair of Firms Would a Merger Be Horizontal