Using the ratios and information given below for SportsOutlet.com, analyze the short-term liquidity and operating efficiency of the firm. $\begin{array}{lll}&2015&2014\
\text { Current ratio } & 1.50 & 1.35 \
\text { Quick ratio } & 1.15 & 1.08 \
\text { Cash flow liquidity ratio } & 1.39 & 1.32\
\text { Average collection period } & 10 \text { days } & 7 \text { days } \
\text { Days inventory held } & 35 \text { days } & 28 \text { days } \
\text { Days payable outstanding } & 86 \text { days } & 79 \text { days }\
\text { Cash conversion cycle } & (41 \text { days) } & \text { (44 days) } \
\text { Fixed asset turnover } & 27.36 \text { times } & 22.14 \text { times } \
\text { Total asset tumover } & 1.93 \text { times } & 2.21 \text { times }\
\text { Cash flow from operations (in millions) } & \$ 523 & \$ 376 \
\text { Net sales (in millions) } & \$ 6,743 & \$ 5,187
\end{array}$

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The Answer of Using the ratios and information given below for SportsOutlet.com, analyze the short-term liquidity and operating efficiency of the firm. $\begin{array}{lll}&2015&2014\
\text { Current ratio } & 1.50 & 1.35 \
\text { Quick ratio } & 1.15 & 1.08 \
\text { Cash flow liquidity ratio } & 1.39 & 1.32\
\text { Average collection period } & 10 \text { days } & 7 \text { days } \
\text { Days inventory held } & 35 \text { days } & 28 \text { days } \
\text { Days payable outstanding } & 86 \text { days } & 79 \text { days }\
\text { Cash conversion cycle } & (41 \text { days) } & \text { (44 days) } \
\text { Fixed asset turnover } & 27.36 \text { times } & 22.14 \text { times } \
\text { Total asset tumover } & 1.93 \text { times } & 2.21 \text { times }\
\text { Cash flow from operations (in millions) } & \$ 523 & \$ 376 \
\text { Net sales (in millions) } & \$ 6,743 & \$ 5,187
\end{array}$

Using the Ratios and Information Given Below for SportsOutlet