Which of the following statements is true regarding brainstorming?
A) Brainstorming encourages criticizing an idea as early as possible.
B) Brainstorming overcomes the problem of "production blocking."
C) Brainstorming can overcome the pressures for conformity.
D) Research consistently shows that a group in a brainstorming session generates more ideas than an individual working alone.
E) Brainstorming fails to develop group cohesiveness.

Question

Quizplus · Accepted Answer

Brainstorming can overcome the pressures for conformity that dampen creativity by encouraging any and all alternatives while withholding criticism. Research consistently shows individuals working alone generate more ideas than a group in a brainstorming session. One reason for this is "production blocking." When people are generating ideas in a group, many are talking at once, which blocks the thought process and eventually impedes the sharing of ideas. Brainstorming develops group cohesiveness.

Which of the Following Statements Is True Regarding Brainstorming