The strength of the association rule is known as __________ and is calculated as the ratio of the confidence of an association rule to the benchmark confidence.
A)lift
B)antecedent
C)support count
D)consequent

Question

Quizplus · Accepted Answer

Lift is a measure used in association rule mining to evaluate the strength of an implication. It is calculated as the ratio of the confidence of a rule over the expected confidence, assuming the rule's antecedent and consequent are independent.

The Strength of the Association Rule Is Known as __________