Marketing to consumers via the Internet has many advantages for marketers. It allows products and services to be offered 24 hours a day, 7 days a week. It allows products to be offered globally in an efficient manner. And it is cost efficient, saving the need for stores, paper catalogues, and sales people. J. Paul Peter and Jerry C. Olson, Consumer Behavior and Marketing Strategy
A) Argument; conclusion: It allows products and services ... 7 days a week.
B) Argument; conclusion: It allows products to be offered ... an efficient manner.
C) Argument; conclusion: It is cost efficient ... and sales people.
D) Nonargument.
E) Argument; conclusion: Marketing to consumers ... for marketers.

Question

Quizplus · Accepted Answer

The passage presents an argument in favor of internet marketing, highlighting its advantages, and concludes that these advantages make it beneficial for marketers.

Marketing to Consumers Via the Internet Has Many Advantages for Marketers