Which of the following is not a true statement about using social media to build business relationships?
A) Social media allows companies to build meaningful relationships with customers.
B) Capitalizing on these technologies means listening to customers.
C) Effective companies may use technology to explain a business practice or clarify a service they provide.
D) Social media allow companies to build meaningful relationships with employees online.
E) Effective companies may use technology to identify difficult customers to shame into better behavior.

Question

Quizplus · Accepted Answer

Using social media to shame customers into better behavior goes against the principles of building positive relationships with customers. Effective companies should use social media to listen to and engage with customers, not to publicly shame them.

Which of the Following Is Not a True Statement About