Greater recall for words that describe one's self than another, like a celebrity, is called the
A) locus of control effect.
B) memory facilitation.
C) self-reference effect.
D) personal construct effect.

Question

Quizplus · Accepted Answer

The self-reference effect is the phenomenon where people tend to have greater recall for information that is related to themselves compared to information that is not related to themselves. This effect has been consistently demonstrated in memory research.

Greater Recall for Words That Describe One's Self Than Another